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US 2002/0055876 A1Published application
Method and apparatus for interactive advertising using user responses
OwnerThilo Gablerinventor
Life of this patent
Estimating the term…
Abstract
A method and system for incentive based advertisement. Advertising viewers register with an advertising server. The advertising server collects viewer profile data from the advertising viewers. Advertisers describe to the advertising server a profile of an ideal advertising viewer and link advertising content to the profile. A viewer logs on to the system and receives advertising content selected to fit the viewer's profile. The viewer watches the advertising and receives an incentive in the form of an entry into a sweepstakes.
Claims12
A method for incentive advertising, comprising:
- receiving a viewer profile, the viewer profile including a viewer identification;
- selecting advertising content based on the viewer profile;
- sending the advertisement content for display to a viewer;
- and
- recording a viewer response to the advertising content and the viewer identification for awarding an advertising incentive.
2 more elements
A data processing system adapted for incentive advertising, comprising:
- a processor;
- and
- a memory operably coupled to the processor and having program instructions stored therein, the processor being operable to execute the program instructions, the program instructions including:
- receiving a viewer profile, the viewer profile including a viewer identification;
- selecting advertising content based on the viewer profile;
- sending the advertisement content for display to a viewer;
- and
- recording a viewer response to the advertising content and the viewer identification for awarding an advertising incentive.
5 more elements
Dependencies are inferred from the claim text.