Method and apparatus for interactive advertising
OwnerThilo Gablerinventor
Life of this patent
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Abstract
A method and system for incentive based advertisement. Advertising viewers register with an advertising server. The advertising server collects viewer profile data from the advertising viewers. Advertisers describe to the advertising server a profile of an ideal advertising viewer and link advertising content to the profile. A viewer logs on to the system and receives advertising content selected to fit the viewer's profile. The viewer watches the advertising and receives an incentive in the form of an entry into a sweepstakes.
Claims21
A method for incentive advertising, comprising:
- receiving a viewer address;
- sending advertisement content for display to the viewer;
- and
- recording the viewer address for awarding an advertising incentive.
A method for incentive advertising, comprising:
- sending a viewer address;
- requesting advertising content;
- displaying the advertising content;
- and
- receiving an advertising incentive based on the viewer address.
A data processing system adapted for incentive advertising, comprising:
- a processor;
- and
- a memory operably coupled to the processor and having program instructions stored therein, the processor being operable to execute the program instructions, the program instructions including:
- receiving a viewer address;
- sending advertisement content for display to the viewer;
- and
- recording the viewer address for awarding an advertising incentive.
A data processing system adapted for incentive advertising, comprising:
- a processor;
- and
- a memory operably coupled to the processor and having program instructions stored therein, the processor being operable to execute the program instructions, the program instructions including:
- receiving a desired viewer profile from an advertiser;
- linking the desired viewer profile to advertising content;
- receiving a viewer profile, the viewer profile including viewer identification, viewer advertising content viewing preferences, viewer language preference, viewer address, and viewer physical location;
- selecting advertising content to send to the viewer upon matching the viewer profile to the desired viewer profile;
- sending the advertisement content for display to the viewer;
- and
- recording the viewer address for entry into a game of chance.
Dependencies are inferred from the claim text.