System and method for targeting advertisements to tenants in a building
AssigneeShort Path Inc.
InventorsScott Mager, Jeffrey C. Friedman
Life of this patent
Estimating the term…
Abstract
A system and method for targeting advertisements to tenants in a building by providing a portal for a building accessible via the Internet with the portal based upon the specific needs of targeted advertising in the building. Advertisements are received from a user of the portal and the advertisements are distributed to a target audience in the building that is determined based upon historical transaction data for the building. A user is provided with the historical transaction data of previous transactions by tenants in the building. The portal is designed to suit the specific needs of a building.
Claims10
A method for targeting advertisements to tenants in a building, the method comprising the steps of:
- providing a portal for a building accessible via the Internet;
- associating at least one user with said portal for the building;
- receiving a request from said at least one user to place an advertisement targeted at tenants in said building;
- placing said advertisement at said portal for said building in accordance with said targeted tenants in said building.
A system for targeting advertisements to tenants in a building, the system comprising:
- at least one server accessible via a communications network, said at least one server providing a portal for a building accessible by one or more user via said communications network;
- said server further including
- a receiving module operable to receive a request from a user to place an advertisement targeted at tenants in said building;
- a transmitting module operable to place said advertisement at said portal for said building in accordance with said targeted tenants in said building;
- and
- a database operable to store a user profile for each of said one or more user of said portal and historical transaction data for determining said targeted tenants in said building.
Dependencies are inferred from the claim text.