Dynamic customized web tours
AssigneeInternational Business Machines Corporation
InventorsNELSON R. MANOHAR, MARC HUBERT WILLEBEEK-LEMAIR, PHILIP SHI-LUNG YU
Life of this patent
Estimating the term…
Abstract
An interactive and dynamically customizable guided tour of some portion of the World Wide Web monitors and dynamically adapts in response to like-minded users as well as provides recommendations during the traversal. The invention includes features for: electronic commerce; side trips; true visiting of Web sites; maps; pre-fetching of Web objects; insertion of interactive decision points; customized insertion of advertisements; simultaneous traversal of multiple hyperpaths; collection of and dynamic modification of a tour based on collected route information and/or touring statistics.
Claims37
A computerized method for dynamically customizing a tour of a collection of dynamic objects across a plurality of hyperlinked network sites, the method comprising the steps of:
- providing interactivity points including one or more of tour navigation options and recommendations for the dynamic objects, based on preference information;
- collecting and analyzing viewer navigation route information during the tour;
- and
- dynamically adapting said tour navigation options and said recommendations based on collected navigation route information.
A method of performing customization for on-line commerce in a hypertext-based system, comprising the steps of:
- providing a tour;
- collecting customer information associated with a tour navigation;
- and
- dynamically customizing subsequent site accesses in the tour, based on the collected information.
In a hypertext-based system, a computerized method for dynamically customizing a tour of a collection of dynamic objects across a plurality of linked network sites, the method comprising the steps of:
- providing interactivity points including one or more of tour navigation options and recommendations for the dynamic objects, based on preference information;
- collecting and analyzing viewer navigation route information during the tour;
- dynamically adapting said tour navigation options and recommendations based on collected navigation route information;
- and
- detecting a touring breakpoint;
- and dynamically inserting an advertisement Web object, in response to said detecting.
Dependencies are inferred from the claim text.