System and method for facilitating a transaction through binding comparison shopping using a communications network

A method for facilitating a transaction, comprising:

• publishing information describing an offer for presentation to a user;
• and
• providing an option for the user to accept the offer unless the better offer is available, and to accept the better offer when the better offer is available, the better offer being similar with regard to at least one parameter, and more optimal with regard to at least one other parameter, than the offer and other available offers.

A system including at least one microprocessor operating under the control of at least one software program capable of causing the system to execute actions in facilitating a transaction, the actions comprising:

• receiving information describing an offer presented to a user;
• and
• receiving an indication that the user desires to accept the offer unless a better offer is available, and accept the better offer when the better offer is available, the better offer being similar with regard to at least one parameter, and more optimal with regard to at least one other parameter, than the offer and other available offers.

A system including at least one microprocessor operating under the control of at least one software program capable of causing the system to execute actions in facilitating a transaction, the actions comprising:

• publishing information describing an offer for presentation to a user;
• and
• providing an option for the user to accept the offer unless the better offer is available, and accept the better offer when the better offer is available, the better offer being similar with regard to at least one parameter, and more optimal with regard to at least one other parameter, than the offer and other available offers.

A system capable of facilitating a transaction, comprising:

• means for receiving information describing an offer presented to a user;
• and
• means for receiving an indication that the user desires to accept the offer unless a better offer is available, and accept the better offer when the better offer is available, the better offer being similar with regard to at least one parameter, and more optimal with regard to at least one other parameter, than the offer and other available offers.

A system capable of facilitating a transaction, comprising:

• means for publishing information describing an offer for presentation to a user;
• and
• means for providing an option for the user to accept the offer on behalf of the user unless the better offer is available, and to accept the better offer on behalf of the user when the better offer is available, the better offer being similar with regard to at least one parameter, and more optimal with regard to at least one other parameter, than the offer and other available offers.