Method and system of marketing and selecting color
OwnerSteve Tilmaninventor
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Abstract
The present invention provides a method and system of marketing and selecting color. The method and system incorporate factors relating to the effect of color in users' lives. As used herein the term “user” includes, but is not limited to, consumers, sales/marketing personnel, designers, manufacturers, and painters.
Claims27
A method of selecting one or more colors, said method comprising a “hue and light grid” (HLG) comprising a plurality of colors, wherein said HLG is divided into “basic color families” (BCF), each BCF including at least one primary color, and wherein each vertical row of said HLG is a “basic color family row” (BCFR), and said method comprising the following steps:
- (1) selecting a location to be colored;
- (2) selecting a range of colors from said HLG, said range of colors corresponding with one or more user preferences to basic colors and said range of colors being a BCF;
- (3) associating a functionality value with said location;
- (4) using said functionality value to target a first set of selected rows and selected columns, said first set of selected rows and selected columns being within said BCF which corresponds with said range of colors selected in step (2);
- (5) associating an “amount of light” (AOL) value with said location;
- (6) using said AOL value to target a second set of selected rows and selected columns, said second set of selected rows and selected columns optionally being a subset of said first set of selected rows and selected columns;
- (7) associating an exposure value with said location;
- (8) using said exposure value to target a third set of selected rows and selected columns, said third set of selected rows and selected columns optionally being a subset of said second set of selected rows and selected columns;
- (9) selecting a spatial emphasis, said spatial emphasis corresponding with one or more user preferences to either enhance or overcome inherent spatial limitations associated with said location;
- (10) using said spatial emphasis to target a fourth set of selected rows and selected columns, said fourth set of selected rows and selected columns optionally being a subset of said third set of selected rows and selected columns;
- and
- (11) optionally selecting one or more additional criteria, said one or more additional criteria corresponding with one or more user preferences, and using said one or more additional criteria to target one or more additional sets of selected rows and selected columns, wherein said one or more additional sets of selected rows and selected columns are a subset of one or more of the first set of selected rows and selected columns, the second set of selected rows and selected columns, the third set of selected rows and selected columns, and/or the fourth set of selected rows and selected columns.
The method of step 17, wherein a user is provided with one or more sample bottles, each of said sample bottles corresponding with one of said one or more selected colors.
The method of step 16, wherein said method is executed electronically using a computing device.
The method of step 16, wherein said HLG comprises 78 columns and 10 rows.
The method of step 20, wherein said fourth set consists of six colors.
The method of step 16, wherein each of said colors is a color of paint.
The method of step 16, wherein each of said colors is an accent color.
The method of step 16, wherein each of said colors is a color and pattern of upholstery.
The method of step 16, wherein each of said colors is a color and pattern of wall covering, said wall covering being selected from the group comprising wallpaper, trim, paneling, molding, wainscoting, stenciling, and fabric.
A system having a plurality of computer executable steps to implement and control a color selection system, said system comprising:
- (1) displaying an interface, wherein said interface provides means for displaying one or more selection criteria and for inputting user preferences;
- (2) storing said user preferences in a communications system;
- (3) using said user preferences to determine a range of colors from a “hue and light grid” (HLG), said HLG comprising a plurality of colors, wherein said HLG is divided into “basic color families” (BCF), each BCF including a primary color;
- (4) storing said range of colors in said communications system;
- (5) transmitting said range of colors to a user;
- (6) based on said range of colors, optionally executing one or more of the following steps:
- (a) applying one or more colors selected from said range of colors to a location to be colored;
- (b) generating an executable contract, wherein said executable contract includes one or more costs and terms associated with applying one or more of said colors to said location;
- (c) printing said report.
Dependencies are inferred from the claim text.