Locally driven advertising system
OwnerMatthew R. Muyres, Joel R. Rigler +2inventors
InventorsMatthew R. Muyres, Joel R. Rigler, James B. Williams, Harold L. Peterson
Life of this patent
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Abstract
A method for providing offline advertising. A digital content vending machine, DCVM includes a client on a personal computer, PC. The DCVM contains an infrastructure and an inventory of digital content, which includes advertisements. The infrastructure and inventory may both be stored in a hard drive, or the inventory may instead be stored on a removable media, such as a CD, DVD, or tape. Customers shop in a plurality of stores operated by vendors and the advertising is then presented to them. A master server may also be provided to update the infrastructure and inventory, particularly including advertisements into the inventory.
Claims21
A method for providing offline advertising on a personal computerized system, wherein the personal computerized system has a display unit and a primary storage unit, the method comprising the steps of:
- (a) providing a campaign set in the primary storage unit, wherein said campaign set includes a plurality of ads each having respective deployment attributes;
- (b) generating a viewable window on the display unit, wherein said viewable window includes at least one position;
- (c) retrieving a said ad from said campaign set based on its respective said deployment attributes;
- and
- (d) presenting said ad in said position, thereby permitting a user of the personal computerized system to view said ad.
A computer program, embodied on a computer readable storage medium, for providing offline advertising on a personal computerized system having a display unit and a primary storage unit, the computer program comprising:
- (a) a code segment that generates a viewable window on the display unit, wherein said viewable window includes at least one position;
- (b) a code segment that retrieves a said ad from a campaign set which has been pre-stored in the primary storage unit, based on its respective said deployment attributes;
- and
- (c) a code segment that presents said ad in said position, thereby permitting a user of the personal computerized system to view said ad.
Dependencies are inferred from the claim text.