System and method for advertisement sponsored content distribution
OwnerMario Kovac, Brian D. Litman +2inventors
InventorsMario Kovac, Brian D. Litman, Davor Runje, Tomislav Uzelac
Life of this patent
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Abstract
A system and method for advertisement sponsored content distribution. It enables a person to experience advertising embedded content free of charge or to experience advertising free content plus an alternative advertising presentation for a consideration. This requires use of a special, system compatible playback device/program which must support alternative presentation capabilities (such as audio, still images, video, messages, etc.).
Claims20
A system for alternative presentation of advertising comprising:
- a. a file (FILE);
- said file including a block including content and advertising segregated from each other (PROTECTED_BLOCK), and a block including said content, and said advertising embedded in each other (UNPROTECTED_BLOCK);
- said file being amenable for play on any playback means;
- and
- b. a special playback means for:
- i. separating said advertising from said content in said UNPROTECTED_BOCK, playing back said content, and making an alternative presentation of said advertising, providing a user desires it and is authorized, and said playback means includes a means for alternative presentation of said advertising;
- and
- ii. otherwise, playing back said PROTECTED_BLOCK;
- and
- c. a means for distributing said FILE to said special playback means;
- whereby when a user plays said FILE, said content is played and said advertising is presented in an alternative format, providing said user is authorized and said playback means includes a means for alternative presentation of said advertising;
- otherwise, said content with embedded advertising is played.
A method for alternative presentation of advertising comprising the steps of:
- a. creating a file (FILE);
- said file including a BLOCK_HDR, an UNPROTECTED_BLOCK and a PROTECTED_BLOCK;
- said PROTECTED_BLOCK including content and advertising segregated from each other;
- said UNPROTECTED_BLOCK including said content, and said advertising embedded in each other;
- said BLOCK_HDR including general information about said file, said content and said advertising;
- said FILE being amenable for play on any playback means;
- b. providing a special playback device having a means for alternative presentation of said advertising designed to:
- i. separate said advertising from said content in said PROTECTED_BOCK, play back said content, and make an alternative presentation of said advertising;
- and
- ii. play back said UNPROTECTED_BLOCK;
- C. distributing said FILE to said special playback device;
- d. extracting BLOCK_HDR from said FILE;
- e. verifying BLOCK_HDR's signature;
- f. if verification fails, terminating the program;
- g. if the verification is successful, comparing the type of said playback device (DEVICE_TYPE) to DEVICE_TYPEs listed in the BLOCK_HDR;
- h. if there is a match, selecting that DEVICE_TYPE
- i. if there is no match selecting a default device type (DEFAULT_DEVICE);
- j. verifying if said playback device supports presentation of any type of advertising that is included in said FILE;
- k. if there is at least one type supported, initiating protected playback, providing said user desires it and is authorized, otherwise initiating unprotected playback;
- unprotected playback being playback of said embedded content and advertising, and protected playback being playback of said content and alternative presentation of said advertising;
- and
- l. if no types are supported, initiating unprotected playback.
Dependencies are inferred from the claim text.