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US 2001/0044745 A1Published application
Method of providing and tracking embedded e-mail advertising
OwnerMark D. Shawinventor
Life of this patent
Estimating the term…
Abstract
A business model and method for providing and tracking embedded e-mail advertising, where the e-mail sender is compensated in an amount based on the volume of e-mail transmitted which contains embedded advertising.
Claims6
A method for providing and tracking embedded e-mail advertising transmitted over a global computer communications system, comprising the steps of:
- creating a subscriber network of host e-mail accounts in communication with an advertising entity over a global computer communications network,
- wherein each of said host e-mail accounts transmits messages to third parties by e-mail;
- and wherein said advertising entity provides embedded e-mail advertising within said messages transmitted to said third parties, tracks said messages, and compensates said host e-mail accounts in relation to the volume of said messages transmitted to said third parties.
A method for providing and tracking embedded e-mail advertising transmitted over a global computer communications system, comprising the steps of:
- creating a subscriber network of host e-mail accounts in communication with an advertising entity over a global computer communications network, wherein each of said host e-mail accounts transmits messages to third parties by e-mail;
- providing advertising messages from said advertising entity to said third parties through said host e-mail accounts, such that said advertising messages are embedded within e-mail transmissions from any of said host e-mail accounts to any of said third parties;
- tracking the volume of said e-mail transmissions containing embedded advertising messages from each of said host e-mail accounts;
- and compensating each of said host e-mail accounts in a manner dependent on the volume of said e-mail transmissions containing embedded advertising messages sent to said third parties.
1 more element
Dependencies are inferred from the claim text.