Method and apparatus for targeting advertising in overlapping sales territories
OwnerLeo Chan, King-Sun Waiinventors
Life of this patent
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Abstract
A method, apparatus, and article of manufacture for targeting information content, such as advertising, in overlapping sales territories. In one embodiment, a user accesses a web site and is assigned a cobrand. The cobrand is assigned based upon a uniform resource locator (URL) determined from data received from the user during access of the web site. If the determined URL does not correspond to a cobrand, the user is assigned an implicit cobrand. If the determined URL corresponds to a cobrand, the user is assigned an explicit cobrand. Advertising content based upon the assigned cobrand is selected and displayed to the user.
Claims27
A method for targeting information content to a user accessing a web site comprising the steps of:
- assigning a cobrand to the user;
- selecting information content based upon the assigned cobrand;
- and
- displaying the information content.
An apparatus for targeting information content comprising:
- a data receiver to receive data representing a user accessing a web site;
- a processor logically coupled to the data receiver;
- and
- a storage device logically coupled to the processor and having stored therein a routine, which when executed by the processor, causes the processor to at least,
- assign a cobrand to a user;
- select information content based upon the assigned cobrand;
- display the selected information content to the user.
An article of manufacture for use in a computer system, the article of manufacture comprising a computer usable medium having computer readable program code means embodied in the medium, the program code means including:
- computer readable program code means embodied in the computer usable medium for causing a computer to assign a cobrand to a user;
- computer readable program code means embodied in the computer usable medium for causing a computer to select information content based upon the assigned cobrand;
- and
- computer readable program code means embodied in the computer usable medium for causing a computer to display the selected information content.
An apparatus for targeting information content comprising:
- a means for receiving data representing a user accessing a web site;
- a means for assigning a cobrand to a user;
- a means for selecting information content based upon the assigned cobrand;
- and
- a means for displaying the selected information content to the user.
Dependencies are inferred from the claim text.