A machine-readable storage medium containing a stored signal carrying video programming and at least one address in respective specified timing relationship with the video programming, wherein the stored signal is useable for presentation of the video programming carried thereon, and the at least one address carried by the signal being useable for retrieving on-line information segments over a network from at least one server on the network, the information segments having content related to the video programming and being displayable in respective predetermined timing relationship with the presentation of the video programming.