Secure format system for carrying out on-line purchasing of products

A secure format system for carrying out on-line purchasing of products, said system comprising:

• (a) an on-line shopping portal identified by a domain name having the format, (prefix)(name).(suffix), and having a (prefix) portion, a (name) portion and a (suffix) portion;
• (b) a plurality of websites accessible on said shopping portal and each identified by a domain name having the same format as said shopping portal and also having a (prefix) portion the same as the (prefix) portion of the domain names of said shopping portal and the other websites;
• and
• (c) an on-line customer service portal identified by a domain name having the same format as said domain name of said shopping portal and having a (prefix) portion the same as the (prefix) portions of said domain names of said shopping portal and said websites thereon.

A secure format system for carrying out on-line purchasing of products, said system comprising:

• (a) an on-line shopping portal identified by a domain name having the format, (prefix)(name).(suffix), and having a (prefix) portion, a (name) portion and a (suffix) portion;
• (b) a merchant membership group including a plurality of merchant members each accessible via a website identified by a domain name having the same format as said shopping portal and having a (prefix) portion the same as the (prefix) portion of the domain names of said shopping portal and the other merchant members, said domain names of said website of each of said merchant members also having a (name) portion different from the (name) portions of said domain names of said shopping portal and the other merchant members, said (name) portions of said domain names of said merchant members being related to different types of product being offered for sale on-line by said merchant members at said websites thereof, said domain names of said websites of each of said merchant members being listed on and accessible from said on-line shopping portal;
• (c) an on-line customer service portal identified by a domain name having the same format as said domain name of said shopping portal and having a (prefix) portion the same as the (prefix) portion of said domain names of said shopping portal and said merchant members, said domain name of said customer service portal having a (name) portion different from the (name) portion of said domain names of said shopping portal and said merchant members, said (name) portion of said domain name of said customer service portal being related to the functions performed by said customer service portal;
• and
• (d) a customer membership group including a plurality of consumers who upon becoming customer members of said group provide their personal and financial information to said customer service portal and visit said shopping portal on-line in order to go to any of said websites of said merchant members to browse said products of said merchant members and select products to purchase and when completed to cause processing of purchase transactions of the particular purchased products to be handled by said customer service portal and said merchant members receiving only shipping information from said customer service portal of the location of said customer member for delivery of said purchased products.

A secure format system for carrying out on-line purchasing of products, said system comprising:

• (a) an on-line shopping portal;
• (b) a plurality of websites accessible on said shopping portal, each of said websites offering products for sale;
• and
• (c) an on-line customer service portal to which customers, intending to patronize said websites of said shopping portal, first provide their personal and financial information needed for processing purchase transactions on said websites such that said customer service portal needs only to receive the personal and financial information of customers one time to process future purchase transactions of customers on any of said websites of said shopping portal.