Back to results
US 2001/0037232 A1Published application
Method for tracking advertising effectiveness
OwnerKenneth C. Millerinventor
Life of this patent
Estimating the term…
Abstract
The present invention is a method for tracking advertising effectiveness by rewarding audience members for viewing and responding to advertisements. Incentive rewards are given to audience members who report which advertisements they see. Each time an audience member reports viewing an advertisement, the member is given credits that can be redeemed for something of value. The present invention provides useful feedback to advertisers about the effectiveness of their advertisements.
Claims15
A method for determining advertising effectiveness, comprising the steps of:
- displaying an advertisement to an audience;
- indicating to audience members that the advertisement seeks feedback responses from the audience;
- receiving feedback responses from the audience;
- crediting an account for each audience member who provides a feedback response, wherein accounts are credited with credits that are redeemable for something of value;
- and
- compiling feedback from the audience to judge the effectiveness of the advertisement.
3 more elements
A method for determining advertising effectiveness, comprising the steps of:
- displaying an advertisement to an audience;
- indicating to audience members that the advertisement seeks feedback responses from the audience by providing a visual indicator on a visual display;
- receiving feedback responses from the audience by receiving data from electronic devices operated by the audience, wherein the data includes information indicating whether the audience members comprehend the advertisement;
- indicating to an audience member that a feedback response has been received;
- crediting an account for each audience member who provides a feedback response, wherein accounts are credited with credits that are redeemable for something of value;
- indicating a credit balance to an audience member following receipt of a feedback response from that audience member;
- and
- compiling feedback from the audience to judge the effectiveness of the advertisement.
5 more elements
Dependencies are inferred from the claim text.