Method and system for advertising
OwnerJohn Acresinventor
Life of this patent
Estimating the term…
Abstract
A method and system for displaying advertisements to a user is provided. In one embodiment, the advertisement system downloads a collection of advertisements from an advertising server to the user's computer. When the user executes a computer program at the user's computer, the advertisement system displays the downloaded advertisements to the user. Thus, the advertisements can be displayed to the user even when the user's computer is not connected to the Internet.
Claims62
A method in a computer for displaying advertisements while a user plays a computer game, the method comprising:
- receiving a collection of advertisements from a server computer via a communications link;
- storing the received collection of advertisements;
- starting execution of the computer game to be played by the user, the computer game to be executed by the computer;
- while the user is playing the computer game,
- selecting an advertisement from the stored collection of advertisements;
- and
- displaying the selected advertisement so that the user can view the selected advertisement while playing the computer game.
A method in a computer for outputting advertisements while a user interacts with a computer program executing at the computer, the method comprising:
- providing a collection of advertisements at the computer;
- starting execution of the computer program on the computer;
- and
- during execution of the computer program on the computer,
- selecting an advertisement from the provided collection of advertisements;
- and
- outputting the selected advertisement so that the user perceives the selected advertisement while interacting with the computer program.
A method in a server computer for collecting information, the method comprising receiving indications relating to advertisements output while a user interacts with a computer program executing at a client computer, the indications being stored at the client computer while the client computer is offline from a network for connecting the client computer to the server computer.
A computer-readable medium containing a data structure that includes indications relating to advertisements output while a user interacts with a computer program executing at a client computer, the indications being stored at the client computer while the client computer is not connected to the server computer.
A computer-readable medium containing instructions for controlling a computer to output advertisements while a user interacts with a computer program executing at the computer, by a method comprising:
- providing a collection of advertisements at the computer;
- starting execution of the computer program on the computer;
- selecting an advertisement from the provided collection of advertisements;
- and
- outputting the selected advertisement so that the user can perceive the selected advertisement while interacting with the computer program.
A system for outputting advertisements at a computer while a user interacts with a computer program executing at the computer, comprising:
- means for storing a collection of advertisements at the computer;
- means for executing the computer program;
- means for selecting an advertisement from the collection of advertisements;
- and
- means outputting the selected advertisement so that the user can perceive the selected advertisement while interacting with the computer program.
Dependencies are inferred from the claim text.