Method for providing advertising information and a system for evaluating the effectiveness of the advertising

A method of evaluating the effectiveness of advertising in a system for providing advertising information comprising a broadcast server and a terminal device connected to this broadcast server comprising the steps of:

• broadcasting via said broadcast server advertising information that includes information about at least one of the time, place, and preferences along with the program information;
• filtering said advertising information broadcast by the broadcaster business according to conditions that include information about at least one of said time, place, and preference, presents only suitable advertising information that the audience desires via the terminal device;
• storing said advertising information that has been viewed on an external recording medium in said terminal device;
• and
• settling accounts of said advertised product or service by the consumer bringing said external medium to a store, and reading said external medium using a terminal device located in the store, and at the same time, sends the information that was read to said broadcast business via a communication line, carries out an advertising survey, and thereby makes known the effectiveness of the advertisement.

A system for evaluating the effectiveness of advertising comprising:

• a broadcasting server that broadcasts advertising information that includes in formation about at least one of the broadcast time, broadcast area, and the preferences of the viewer;
• a terminal device that is connected to said broadcast server via a broadcast network, filters the advertising information broadcast via the broadcast server by the broadcast business according to conditions that include information about at least one of said time, place, and preferences, and presents only suitable advertising information that the viewer desires;
• and
• a verification server that stores said advertising information that has been viewed on the external recording medium in said terminal device, carries out the settlement of accounts for said product or service that have been advertised by bringing said external medium to a store, and reading said external recording medium via the terminal apparatus in the store, and in addition, makes known the effectiveness of the advertising by sending said information that was read to said broadcast business via a communication line.

A method of assessing the effectiveness of advertising in an system for presenting advertising information comprising a communication line server and a terminal device connected to this communication line server comprising the steps of:

• presenting information via said communication line server related to advertising information that includes information about at least one of the time, place, and the preferences in addition to program information,
• filtering this advertising information that is provided by the communication line business according to conditions that include at information about at least one of the said time, place, and preferences, presents via said terminal device only suitable advertising information that the audience desires;
• storing said advertising information that has been viewed on an external recording medium in said terminal device;
• and
• storing the advertising information to be viewed in an external medium in the terminal device, and carries out settlement of accounts for said advertised product or service by bringing said external recording medium to a store, and reading said external recording medium via the terminal device that is located in the store, and at the same time, makes known the effectiveness of the advertising by sending said information that was read to said communication line business via a communication line, and carries out an advertising survey.

A system for assessing the effectiveness of advertising comprising:

• a communication line server that provides advertising information that includes information about at least one of the time, place, preferences along with program information;
• a terminal device that is connected via a broadcast network to said communication line server, filters said advertising information that is presented via said communication line server by the communication line business according to conditions that include information about at least one of said time, place, and preferences, and presents only suitable advertising information that the audience desires;
• and
• a verification server that stores advertising information to be viewed on an external recording medium in the terminal device, and carries out the settlement of accounts for said product or service that have been advertised, bringing said external medium to a store, and reading said external recording medium via the terminal apparatus in the store, and in addition, makes known the effectiveness of the advertising by sensing said information that was read to said communication line business via a communication line.