A transmission signal comprising broadcast information for broadcast transmission to remote receivers, said signal comprising a broadcast channel bit stream frame generated by appending a service control header to a service, said service comprising a plurality of service components selected from the group consisting of audio, data, static images, dynamic images, paging signals, text, messages and panographic symbols, said plurality of service components being received and output by said remote receivers when said service is selected, said service control header comprising service control data for dynamically controlling reception of respective ones of said plurality of service components at said remote receivers, said service comprising an overall bit rate of K bits per second, said overall bit rate corresponding to n multiples of a minimum bit rate of L bits per second, said frame period being M seconds, said service having n×L×M=n×P bits per frame, said frame comprising n×P bits for said service and n×Q bits for said service control header, wherein K, n, L, M, P and Q are numerical values, respectively.