System permitting retail stores to place advertisements on roadside electronic billboard displays that tie into point of purchase displays at stores
AssigneeWorld Theatre, Inc.
InventorCHARLES ERIC HUNTER
Life of this patent
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Abstract
Commercial advertisers, such as a chain of retail stores, directly access a network of thousands of large, high resolution roadside electronic displays and directly send their own advertisements electronically to the network to be displayed at locations and times selected by the advertisers, while tying the advertising content into the content of point of purchase displays in the advertiser's store(s).
Claims9
A system permitting a commercial advertiser with retail stores to place video or still-image advertisements at selected times and locations on a network of multiple electronic roadside displays, and to tie the roadside advertisements into point of purchase displays at the advertiser's retail stores, said system comprising:
- a network including a plurality of roadside electronic displays;
- means permitting a commercial advertiser with retail stores to place video or still-image advertisements at selected times on selected ones of the network's roadside electronic displays;
- and
- point of purchase displays at selected ones of the commercial advertiser's retail stores displaying content that ties into the content of the video or still-image advertisements run on the roadside electronic displays.
A method permitting a commercial advertiser with retail stores to place video or still-image advertisements at selected times and locations on a network of multiple electronic roadside displays, and to tie the roadside advertisements into point of purchase displays at the advertiser's retail stores, said method comprising:
- permitting a commercial advertiser with retail stores to place video or still-image advertisements at selected times on selected roadside electronic displays;
- and
- providing point of purchase displays at selected ones of the commercial advertiser's retail stores displaying content that ties into the content of the video or still-image advertisements run on the roadside electronic displays.
Dependencies are inferred from the claim text.