Self centering display fixture

In a retail display including an upright support presenting a front face having a plurality of vertically aligned openings therein, the improvement comprising a display fixture having:

• a mount presenting a back having a front side and a rear side, an arm support angularly oriented and extending downwardly and forwardly from the front side of the back, the arm support having an upper hinge hole relatively proximate said backing member and a centering depression relatively remote from said backing member, and a lower hinge flange extending angularly from the front side of said back and having a lower flange hole substantially aligned with said upper hinge hole;
• a display arm having a pivot arm portion swingably carried by said mount and passing through said upper hinge hole and lower hinge hole, and an extension arm portion angularly oriented relative to said pivot arm portion, and a centering device attached to said extension arm portion, said centering device being positioned on said extension arm portion so as to engage said centering depression in a centered position substantially perpendicular to said back and to permit swinging movement of said extension arm portion from said centered position;
• and
• a coupler integral with said mount proximate the rear side of said back and inserted through said openings for coupling the mount to said upright support with said pivot arm oriented in an upright axis, whereby the height of said display arm increases during swinging of said extension arm portion from its centered position.

A method of displaying merchandise on a mounting surface adjacent an aisle comprising the steps of:

• providing a retail display having a mount, a coupler adapted for attaching the mount to the mounting surface, a display arm including a pivot arm mounted to the mount for pivoting about an upright axis and an extension arm angularly oriented relative to the pivot arm, and a product carrier adapted to mount merchandise theron coupled to the display arm, the display arm including a centering member and the mount including a centering depression complementally sized with the centering member for releaseably receiving the centering member when the arm is oriented in a centered position;
• coupling the retail display to the mounting surface to position the pivot arm in a substantially vertical axis;
• and
• pivoting said display arm relative to said mount upon the engagement of the pivot arm by an external force to move the centering member relative to the centering depression and returning the centering member into receipt by the centering depression upon removal of the external force.