# US 12,766,872 B2 · Offset score configuration

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- Number: US 12,766,872 B2
- Document ID: US12766872B2
- Status: Granted
- Kind: B2
- Application number: 18/965,225
- Filed: 2024-12-02
- Published: 2025-03-20
- Granted: 2026-10-20
- Earliest claimed: 2022-11-30
- Assignees: Hallmark Cards, Incorporated
- Applicants: Hallmark Cards, Incorporated
- Inventors: Brian Pilachowski; Orlanda Lacy
- Web page: https://patentgrep.com/patent/US12766872B2

## CPC

- B42D 15/045: {Multi-part cards or sheets, i.e. combined with detachably mounted articles}
- B42D: BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS

## Abstract

A greeting card has a front cover, a back cover, and an internal protection panel positioned there between. A pop-up is positioned between the front cover and the protection panel. The protection panel may be coupled with the front cover to protect and keep the pop-up in a closed position. The back cover is configured so that in a partially open position it keeps the front cover and protection panel coupled and in a fully open position it keeps the front cover and protection panel in a flat position to allow the pop-up to be more properly displayed. The front cover, protection panel and back cover can be formed from a single piece of cardstock, and the card can be further configured to allow for automated personalized printing.

## Claims

### Claim 1

A greeting card personalization system, comprising:
at least one foldable greeting card comprising:
a front cover;
a back cover;
a protection panel hingedly coupled to the front cover via a first fold and hingedly coupled to the back cover via a second fold, wherein the protection panel is foldable about the first fold between a closed position and an open position, and wherein the back cover is foldable about the second fold between a fully closed position and a partially open position; and
a card element positioned between the front cover and the protection panel when the protection panel is in the closed position; and
a printer configured to print a personalized message on the at least one foldable greeting card without damage to the card element when the protection panel is in the closed position and the back cover is in the partially open position.

### Claim 2 (depends on 1)

The greeting card personalization system of claim 1, wherein the personalized message is printed on one or both of an inner face of the back cover and a back-cover-facing face of the protection panel.

### Claim 3 (depends on 1)

The greeting card personalization system of claim 1, wherein the second fold is substantially parallel to and offset from the first fold.

### Claim 4 (depends on 1)

The greeting card personalization system of claim 1, wherein the card element comprises one of a sliceform, a pop-up structure, a pocket, an insert, a foldout, a giftcard, a gift-card holder, and origami.

### Claim 5 (depends on 1)

The greeting card personalization system of claim 1, wherein the card element has a substantially two-dimensional collapsed configuration when the protection panel is in the closed position and a three-dimensional expanded configuration when the protection panel is in the open position.

### Claim 6 (depends on 1)

The greeting card personalization system of claim 1, further comprising at least one releasable fastener configured to releasably secure the protection panel to the front cover when the protection panel is in the closed position.

### Claim 7 (depends on 6)

The greeting card personalization system of claim 6, wherein the at least one releasable fastener comprises a tab of the protection panel that is insertable into a slot formed in the front cover.

### Claim 8 (depends on 1)

The greeting card personalization system of claim 1, wherein the front cover, the protection panel, and the back cover are integrally formed from a single piece of cardstock.