Estimating streaming media program viewing per streaming platform sources
AssigneeThe Nielsen Company (US), LLC
InventorsKevin J. Rini, Brian Fuhrer
Life of this patent
Estimating the term…
Abstract
Estimate streaming media program viewing per streaming platform source by identifying instances of streaming a particular media content from a set of media presentation environments; analyzing those instances of streaming the particular media content to determine one of multiple streaming platform sources associated with the particular media content based on an analysis of network traffic associated with the media presentation environments; and upon aggregating a threshold-satisfying set of such analyzed instances, determining a distribution of the particular media content viewing amongst the multiple streaming platform sources associated with the particular media content.
Claims20
An audience measurement computing system comprising:
- at least one processor;
- and
- a non-transitory computer-readable storage medium having stored thereon program instructions that, upon execution by the at least one processor, cause performance of a set of operations comprising:
- identifying instances of streaming a particular media content from a set of media presentation environments;
- analyzing those instances of streaming the particular media content to determine one of multiple streaming platform sources associated with the particular media content based on an analysis of network traffic associated with the media presentation environments;
- and
- upon aggregating a threshold-satisfying set of such analyzed instances, determining a distribution of the particular media content viewing amongst the multiple streaming platform sources associated with the particular media content.
A method comprising:
- identifying instances of streaming a particular media content from a set of media presentation environments;
- analyzing those instances of streaming the particular media content to determine one of multiple streaming platform sources associated with the particular media content based on an analysis of network traffic associated with the media presentation environments;
- and
- upon aggregating a threshold-satisfying set of such analyzed instances, determining a distribution of the particular media content viewing amongst the multiple streaming platform sources associated with the particular media content.
A non-transitory computer readable storage medium having stored thereon instructions that, when executed by a processor, cause performance of:
- identifying instances of streaming a particular media content from a set of media presentation environments;
- analyzing those instances of streaming the particular media content to determine one of multiple streaming platform sources associated with the particular media content based on an analysis of network traffic associated with the media presentation environments;
- and
- upon aggregating a threshold-satisfying set of such analyzed instances, determining a distribution of the particular media content viewing amongst the multiple streaming platform sources associated with the particular media content.
Dependencies are inferred from the claim text.