# US 12,764,172 B2 · Personalized content sharing platform > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,764,172 B2 - Document ID: US12764172B2 - Status: Granted - Kind: B2 - Application number: 18/985,842 - Filed: 2024-12-18 - Published: 2025-07-17 - Granted: 2026-10-13 - Earliest claimed: 2014-01-29 - Assignees: eBay Inc. - Applicants: eBay Inc. - Inventors: Corinne Sherman Stewart - Web page: https://patentgrep.com/patent/US12764172B2 ## CPC - H04L 65/403: Arrangements for multi-party communication, e.g. for conferences (data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15) - G06Q 10/42: Determination of affinities or common interests between users - G06Q 30/0241: Advertisements - H04L 65/1063: Application servers providing network services (systems providing special services to telephonic subscribers H04M3/42) - H04L 65/612: for unicast - H04L 65/765: {intermediate} - H04L 69/08: Protocols for interworking; Protocol conversion - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing personalized content sharing service is presented. Consistent with some embodiments, the method may include receiving a request to share a content item with a member of the social network. The method may further include determining an interest of the member of the social network based on social data about the member of the social network. A customized posting to share the content item with the member of the social network is then generated using the interest of the user. ## Claims ### Claim 1 A system comprising: one or more hardware processors of a machine; and a machine-readable storage medium storing instructions that, when executed by the one or more hardware processors, cause the machine to perform operations comprising: receiving a request to share a content item with a member of a social network; retrieving, via one or more application programming interface (API) calls, social network activity data that indicates positive engagement by the member with a plurality of content sharing postings; determining, based on the positive engagement by the member with the plurality of content sharing postings, a format of social network postings, wherein the plurality of content sharing postings are formatted in the format; generating a personalized social network posting for the content item in the format; and publishing the personalized social network posting for display on a device of the member. ### Claim 2 (depends on 1) The system of claim 1, wherein the operations further comprise: identifying a content element of the content item using an image recognition module, wherein the personalized social network posting comprises the content element. ### Claim 3 (depends on 1) The system of claim 1, wherein the format corresponds to an image file format. ### Claim 4 (depends on 2) The system of claim 2, wherein the content element of the content item comprises any one of: a text segment, an image, an audio segment, or a video. ### Claim 5 (depends on 1) The system of claim 1, wherein the social network activity data is retrieved based on a social network profile of the member. ### Claim 6 (depends on 1) The system of claim 1, wherein the operations further comprise: determining a formatting pattern associated with the plurality of content sharing postings, wherein the format is based on the formatting pattern. ### Claim 7 (depends on 1) The system of claim 1, wherein the positive engagement comprises one or more of clicks, likes, or shares. ### Claim 8 (depends on 2) The system of claim 2, wherein the content element comprises a text segment, and wherein the operations further comprise: using a text analysis module to identify a keyword from the text segment; and generating the personalized social network posting based on the keyword. ### Claim 9 (depends on 1) The system of claim 1, wherein the personalized social network posting is published on the social network on behalf of a user associated with the request to share the content item with the member. ### Claim 10 (depends on 2) The system of claim 2, wherein the personalized social network posting references the content element via a link or a Uniform Resource Locator (URL). ### Claim 11 (depends on 1) The system of claim 1, wherein the request is received from a first user device associated with a first user, and wherein the device of the member is a second user device different from the first user device. ### Claim 12 A method comprising: receiving a request to share a content item with a member of a social network; retrieving, via one or more application programming interface (API) calls, social network activity data that indicates positive engagement by the member with a plurality of content sharing postings; determining, based on the positive engagement by the member with the plurality of content sharing postings, a format of social network postings, wherein the plurality of content sharing postings are formatted in the format; generating a personalized social network posting for the content item in the format; and publishing the personalized social network posting for display on a device of the member. ### Claim 13 (depends on 12) The method of claim 12, further comprising: identifying a content element of the content item using an image recognition module, wherein the personalized social network posting comprises the content element. ### Claim 14 (depends on 12) The method of claim 12, wherein the format corresponds to an image file format. ### Claim 15 (depends on 13) The method of claim 13, wherein the content element of the content item comprises any one of: a text segment, an image, an audio segment, or a video. ### Claim 16 (depends on 12) The method of claim 12, wherein the social network activity data is retrieved based on a social network profile of the member. ### Claim 17 (depends on 12) The method of claim 12, further comprising: determining a formatting pattern associated with the plurality of content sharing postings, wherein the format is based on the formatting pattern. ### Claim 18 (depends on 12) The method of claim 12, wherein the positive engagement comprises one or more of clicks, likes, or shares. ### Claim 19 (depends on 13) The method of claim 13, wherein the content element comprises a text segment, the method further comprising: using a text analysis module to identify a keyword from the text segment; and generating the personalized social network posting based on the keyword. ### Claim 20 A non-transitory machine-readable storage medium storing instructions that, when executed by one or more hardware processors of a machine, cause the one or more hardware processors to perform operations comprising: receiving a request to share a content item with a member of a social network; retrieving, via one or more application programming interface (API) calls, social network activity data that indicates positive engagement by the member with a plurality of content sharing postings; determining, based on the positive engagement by the member with the plurality of content sharing postings, a format of social network postings, wherein the plurality of content sharing postings are formatted in the format; generating a personalized social network posting for the content item in the format; and publishing the personalized social network posting for display on a device of the member.