Apparatus and method for relativistic event perception prediction and content creation
AssigneeAssurant, Inc.
InventorsRajiv Matta, Ron Brusky
Life of this patent
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Abstract
An apparatus, method, and computer program product are provided for the improved and automatic prediction of a relativistic, observer-specific perception and response to a potential event and, based at least in part on the predicted perception and response, generating and presenting observer-specific digital content items. Some example implementations employ predictive, machine-learning modeling to facilitate user-specific event perception and response prediction and the selection of particularized messages and other digital content items for presentation to the user.
Claims20
An apparatus comprising at least one processor and at least one memory having computer-coded instructions stored thereon that, in execution with the at least one processor, causes the apparatus to:
- generate, utilizing a first model, a learned user profile corresponding to a first user, the learned user profile comprising a user-specific expected response set, wherein (i) the user-specific expected response set is indicative of a degree to which the first user will be responsive to one or more of a plurality of message templates configured to create one or more customized messages using information associated with the first user, and (ii) the user-specific expected response set is based at least in part on one or more historical responses corresponding to the first user and one or more predicted perceptions of the first user;
- select at least a message template of the one or more of the plurality of message templates based at least in part on the learned user profile;
- generate a customized message by at least customizing the message template based at least in part on at least one other data portion associated with the first user corresponding to the learned user profile;
- generate a user-specific digital content item comprising at least the customized message;
- and
- cause displaying of the user-specific digital content item on a user interface of a client device associated with the first user.
A computer-implemented method comprising:
- generating, utilizing a first model, a learned user profile corresponding to a first user, the learned user profile comprising a user-specific expected response set, wherein (i) the user-specific expected response set is indicative of a degree to which the first user will be responsive to one or more of a plurality of message templates configured to create one or more customized messages using information associated with the first user, and (ii) the user-specific expected response set is based at least in part on one or more historical responses corresponding to the first user and one or more predicted perceptions of the first user;
- selecting at least a message template of the one or more of the plurality of message templates based at least in part on the learned user profile;
- generating a customized message by at least customizing the message template based at least in part on at least one other data portion associated with the first user corresponding to the learned user profile;
- generating a user-specific digital content item comprising at least the customized message;
- and
- causing displaying of the user-specific digital content item on a user interface of a client device associated with the first user.
A computer program product comprising at least one non-transitory computer-readable storage medium having computer program code stored thereon that, in execution with at least one processor, configures the computer program product for:
- generating, utilizing a first model, a learned user profile corresponding to a first user, a learned user profile corresponding to a first user, the learned user profile comprising a user-specific expected response set, wherein (i) the user-specific expected response set is indicative of a degree to which the first user will be responsive to one or more of a plurality of message templates configured to create one or more customized messages using information associated with the first user, and (ii) the user-specific expected response set is based at least in part on one or more historical responses corresponding to the first user and one or more predicted perceptions of the first user;
- selecting at least a message template of the one or more of the plurality of message templates based at least in part on the learned user profile;
- generating a customized message by at least customizing the message template based at least in part on at least one other data portion associated with the first user corresponding to the learned user profile;
- generating a user-specific digital content item comprising at least the customized message;
- and
- causing displaying of the user-specific digital content item on a user interface of a client device associated with the first user.
Dependencies are inferred from the claim text.