Back to results
US 12,762,581 B2Granted
Methods and apparatus for estimating total unique audiences
AssigneeThe Nielsen Company (US), LLC
InventorsMichael Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
Life of this patent
Estimating the term…
Abstract
Disclosed examples determine a unique audience exposed to media while reducing memory resources of a computing device. Example instructions program programmable circuitry to log a plurality of impressions corresponding to media accessed at client devices; generate a first value based on a count of the impressions and a count of users of a database proprietor that accessed the media; generate a second value based on the first value and a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on the second value.
Claims20
An audience measurement computing system comprising:
- at least one processor:
- memory having stored thereon computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations comprising;
- logging a plurality of impressions each corresponding to an instance of media being accessed at one or more client devices;
- generating a first value based on a count of the impressions and a count of users of a database proprietor that accessed the media;
- generating a second value based on the first value and a count of demographic impressions logged by the database proprietor;
- determining a unique audience size based on the second value;
- and
- determining a frequency distribution for the plurality of impressions based on the unique audience size by:
- dividing the unique audience size by the count of the plurality of impressions to determine a quotient, and
- calculating a geometric distribution based on the quotient.
7 more elements
An audience measurement computing system comprising:
- at least one processor;
- memory having stored thereon computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations comprising;
- logging a plurality of impressions each corresponding to an instance of media being accessed at one or more client devices;
- generating a matrix and a vector based on (a) a first count of first demographic impressions corresponding to instances of the media being accessed via a first source and also logged by a first database proprietor in association with demographic information and (b) a second count of second demographic impressions corresponding to instances of the media being accessed via a second source and also logged by a second database proprietor in association with demographic information, the vector representative of a plurality of ratios of constraints to a count of the logged plurality of impressions, wherein the first demographic impressions are associated with respective first users of the first database proprietor, and wherein the second demographic impressions are associated with respective second users of the second database proprietor;
- and
- determining at least one of a first unique audience size that accessed the media via the first source, a second unique audience size that accessed the media via the second source, or a total unique audience size that accessed the media via the first and second sources based on the matrix and the vector.
3 more elements
An audience measurement computing system comprising:
- at least one processor;
- memory having stored thereon computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations comprising;
- logging a plurality of impressions each corresponding to an instance of media being accessed at one or more client devices;
- determining a first enumeration table, the first enumeration table including first values based on a system of non-linear equations associated with (a) a first count of first demographic impressions corresponding to instances of the media being accessed via a first source and also logged by a first database proprietor in association with demographic information, (b) a first count of first users exposed to the media, (c) a second count of second demographic impressions corresponding to instances of the media being accessed via a second source and also logged by a second database proprietor in association with demographic information, and (d) a second count of second users exposed to the media, wherein the first demographic impressions are associated with respective first users of the first database proprietor, and wherein the second demographic impressions are associated with respective second users of the second database proprietor;
- determining a second enumeration table including second values based on a second system of non-linear equations associated with the first values determined in the first enumeration table and the plurality of impressions;
- and
- determining at least one of a first unique audience size of the media accessed via the first source, a second unique audience size of the media accessed via the second source, or a total unique audience size of the media accessed via the first and second sources by solving second expressions using the second values in the second enumeration table.
4 more elements
Dependencies are inferred from the claim text.