Adjusting individualized content made available to users of an online game based on user gameplay information

A computer-implemented method for making in-game content available to users of an online game, the method being implemented in a computer system that includes one or more processors configured by machine-readable instructions, the method comprising:

• executing an instance of the online game to facilitate presentation of the online game to the users via client computing platforms associated with the users, wherein the users include a first user and a second user;
• determining user types of the users based on usage of the online game by the users, wherein the user types include a first user type for the first user;
• and
• obtaining and/or determining particular in-game content within the online game that is to be made available to individual ones of the users within the online game, wherein the particular in-game content is based on the user types of the users;
• providing access to the particular in-game content for the individual ones of the users within the online game such that a first instance of the particular in-game content was not previously available to the first user but is to be made available to the first user within the instance of the online game;
• wherein executing the instance of the online game is further performed such that (i) the first instance of the particular in-game content is made available to the first user in the instance of the online game without providing access for the second user to the first instance of the particular in-game content, and (ii) the first user and the second user can interact with each other within the instance of the online game.