Digital marketing applications for electronic cigarette users
AssigneeAltria Client Services LLC
InventorsJoseph G. Gorelick, Eyal Peleg, Dorron Levy, Robert Levitz, Bernard G. Juster
Life of this patent
Estimating the term…
Abstract
An electronic cigarette (“e-Cig”) may include functionality for targeted marketing. The marketing may be through communications with a computing device, such as a smartphone. For example, a smartphone application may be used for monitoring e-Cig usage and collecting data regarding the user and the usage. That data may result in targeted marketing. In another example, location information may also be used for targeted advertisements from a retailer.
Claims10
A non-transitory computer readable medium having stored therein data representing instructions executable by a processor of an electronic vaping device, the non-transitory computer readable medium comprising instructions operative for:
- monitoring vaping metrics of the electronic vaping device, wherein the electronic vaping device is activated in response to a pressure difference resulting from airflow through the electronic vaping device, the airflow being detected by a flow sensor of the electronic vaping device;
- determining whether to draw from one or more of a first liquid container or a second liquid container of the electronic vaping device based on the vaping metrics, and electronically controlling which of the first liquid container or the second liquid container supplies liquid to the electronic vaping device based on a result of the determining;
- and
- providing targeted marketing communications to one or more external devices based on the vaping metrics associated with the activated electronic vaping device.
Dependencies are inferred from the claim text.