Systems and methods for delivering targeted benefits to mobile devices

A system comprising:

• an article of wearable apparel wearable by a first user, wherein the article of wearable apparel is purchased in a transaction by the first user having a social influence score;
• a proprietary tag affixed to or manufactured into the article of wearable apparel, wherein the proprietary tag is configured for use by the first user using a mobile device;
• and
• a host server in communication with at least the mobile device, wherein scanning or reading the proprietary tag with the mobile device causes the host server to:
• (a) load the transaction to the host server, wherein (i) the article of wearable apparel is associated with one or more identifying features determined using the proprietary tag and (ii) the proprietary tag is associated with encoded information to identify the first user, the article of wearable apparel, and the transaction;
• (b) display, on mobile devices of other users by the host server, (i) the social influence score of the first user, (ii) the transaction by the first user, and (iii) the one or more identifying features of the article of wearable apparel;
• and
• (c) apply a social influence model to the first user to track the social influence score of the first user for delivering multiple benefits to the first user, wherein the social influence model is configured to process tracking data encoded into the proprietary tag to determine (i) the first user and (ii) a plurality of other transactions by the other users and the tracking data for each of (i) the transaction and (ii) the plurality of other transactions.