Generating and utilizing webpage policies

An apparatus comprising a processor and coupled memory, said processor being adapted to perform:

• loading a webpage at a Content Management System (CMS) platform, wherein the CMS platform used by one or more editors to edit digital content of the webpage, wherein the webpage comprises a plurality of page elements presenting manually curated content, the plurality of page elements comprising at least a slot for presenting a content item and a region aggregating a plurality of slots;
• executing a policy editor over the webpage, the policy editor comprising an executable software that has access to the webpage, wherein the policy editor displays management tools configured for defining a webpage policy applicable to the webpage, the webpage policy defining configurations for managing and customizing a presentation of content by the plurality of page elements of the webpage,
• wherein the management tools receive, from the one or more editors assignment of, each of the plurality of page elements, an editorial control level selected from at least three editorial control levels, wherein the at least three editorial control levels comprise:
• a manually curated control level, a manually curated de-duplication control level, and a personalized control level, wherein the manually curated control level is under editorial control but permits duplicated items, the manually curated de-duplication control level is under the editorial control and is configured to enforce a constraint preventing duplication of content, wherein the personalized control level is under control of an automated recommendation engine,
• wherein a first page element assigned with the manually curated de-duplication control level presents a first manually curated content item,
• wherein a second page element assigned with the personalized control level is configured present personalized content items from a third-party content discovery server, and
• wherein the constraint restricts a presentation of the first manually curated content item by the second page element, whereby preventing repetition of the first manually curated content item within the webpage;
• incorporating executable client-side code representing the webpage policy into the webpage, thereby obtaining a modified webpage that incorporates assigned editorial control levels for at least the first and second page elements;
• and
• publishing the modified webpage to be available to one or more end devices of end users, the executable client-side code being executable by a web browser of a respective end device upon rendering the modified webpage, execution of the executable client-side code at the respective end device causing the respective end device to invoke a request for a personalized content item for the second page element and to replace a second manually curated content item of the second page element with a personalized content item different from the first manually curated content item of the first page element.

A method comprising:

• receiving a webpage at an end device, wherein the webpage comprises a plurality of page elements presenting manually curated content, the plurality of page elements comprising at least a slot for presenting a content item and a region aggregating a plurality of slots,
• the plurality of page elements comprising at least first and second page elements of the plurality of page elements, wherein the first page element presents a first manually curated content item, wherein the second page element presents a second manually curated content item,
• wherein the webpage incorporates executable client-side code representing a webpage policy, the webpage policy indicates assigned editorial control levels for at least the first and second page elements, wherein the assigned editorial control levels are selected from at least three editorial control levels, wherein the at least three editorial control levels comprise:
• a manually curated control level, a manually curated de-duplication control level, and a personalized control level, wherein the manually curated control level is under editorial control but permits duplicated items, the manually curated de-duplication control level is under the editorial control and is configured to enforce a constraint preventing duplication of content, wherein the personalized control level is under control of an automated recommendation engine,
• wherein the first page element is assigned with the manually curated de-duplication control level, and the second page element is assigned with the personalized control level, wherein the second page element is configured present by personalized content items from a third-party content discovery server, wherein the constraint of the first page element restricts a presentation of the first manually curated content item by the second page element, whereby preventing repetition of the first manually curated content item within the webpage;
• executing the executable client-side code of the webpage policy upon rendering the webpage on the end device, wherein execution of the executable client-side code at the end device causes the end device to invoke a request for a personalized content item for the second page element and to replace the second manually curated content item of the second page element with a personalized content item different from the first manually curated content item;
• fetching the personalized content item from the third-party content discovery server, wherein the personalized content item is selected to be fetched by the end device based on the personalized content item complying with the constraint of the webpage policy and based on recommendations of the automated recommendation engine, wherein the personalized content item complies with the constraint when the personalized content item is not a duplicate of the first manually curated content item;
• and
• serving the personalized content item by the second page element.

A computer program product comprising a non-transitory computer readable medium retaining program instructions, which program instructions when read by a processor, cause the processor to perform:

• receiving a webpage at an end device, wherein the webpage comprises a plurality of page elements presenting manually curated content, the plurality of page elements comprising at least a slot for presenting a content item and a region aggregating a plurality of slots,
• the plurality of page elements comprising at least first and second page elements of the plurality of page elements, wherein the first page element presents a first manually curated content item, wherein the second page element presents a second manually curated content item,
• wherein the webpage incorporates executable client-side code representing a webpage policy, the webpage policy indicates assigned editorial control levels for at least the first and second page elements, wherein the assigned editorial control levels are selected from at least three editorial control levels, wherein the at least three editorial control levels comprise:
• a manually curated control level, a manually curated de-duplication control level, and a personalized control level, wherein the manually curated control level is under editorial control but permits duplicated items, the manually curated de-duplication control level is under the editorial control and is configured to enforce a constraint preventing duplication of content, wherein the personalized control level is under control of an automated recommendation engine,
• wherein the first page element is assigned with the manually curated de-duplication control level, and the second page element is assigned with the personalized control level, wherein the second page element is configured to present personalized content items from a third-party content discovery server, wherein the constraint of the first page element restricts a presentation of the first manually curated content item by the second page element, whereby preventing repetition of the first manually curated content item within the webpage;
• executing the executable client-side code of the webpage policy upon rendering the webpage on the end device, wherein execution of the executable client-side code at the end device causes the end device to invoke a request for a personalized content item for the second page element and to replace the second manually curated content item of the second page element with a personalized content item different from the first manually curated content item;
• fetching the personalized content item from the third-party content discovery server, wherein the personalized content item is selected to be fetched by the end device based on the personalized content item complying with the constraint of the webpage policy and based on recommendations of the automated recommendation engine, wherein the personalized content item complies with the constraint when the personalized content item is not a duplicate of the first manually curated content item;
• and
• serving the personalized content item by the second page element.