Creating packaged video segments having interactive overlays with definable user paths

A method performed by a computer system having at least one processor and a memory, the method comprising:

• displaying to a design-user, through a computer user interface, a design interface for creating a packaged video segment having a plurality of overlays that overlay the video segment during presentation;
• receiving from the design-user through the design interface, for each of the overlays, a specification of the each overlay comprising:
• an overlay type;
• a timing for displaying the overlay;
• and
• a specification of at least one item of content for display within the overlay;
• wherein one or more of the plurality of overlays are interactive overlays, and wherein the received specification of each interactive overlay further comprises:
• a specification of at least one end-user selectable feature for inclusion within the interactive overlay;
• presenting to the design-user within the design interface a schematic representation of the plurality of overlays in conjunction with a timeline corresponding to a duration of the video segment, wherein one or more of the overlays is represented in the schematic representation by a visual indication along the timeline of a duration for displaying the overlay relative to playback of the video segment;
• for at least one target overlay of the plurality of overlays, receiving from the design-user through the design interface, a specification of a rule comprising a logical combination of one or more conditions, wherein satisfaction of the logical combination of one or more conditions during presentation of the packaged video segment to an end-user triggers a display of the target overlay to the end-user, and wherein each of the one or more conditions defines a set of one or more end-user selectable features of a referenced source interactive overlay of the plurality of overlays for which selection by the end-user satisfies the condition;
• and
• for a referenced source interactive overlay of a target overlay, displaying on the schematic representation a visual link between the target overlay and the referenced source interactive overlay.