Advertisement display system and associated methods

A matching unit for use in connection with a computer-implemented system, the matching unit being positioned in communication with a controller and a network, and accesses data included in a data store, the matching unit being configured to:

• receive a partial query term, defined as a part of a whole query term, that is inputted into a search access point at a remote computer in communication with a network;
• match the partial query term to at least one predefined matching keywords stored in a database to create a list of matching keywords;
• perform a keyword relevancy process on the list of matching keywords to define a matched keyword relevancy;
• create a list of top matched keywords based upon the matched keyword relevancy;
• match the top matched keywords to a PLA database to create a list of associated listings;
• perform an associated listing relevancy process on the list of associated listings to define an associated listing relevancy;
• create a list of top associated listings based upon the associated listing relevancy;
• and
• send the list of top associated listings to display at least one advertisement element in a matched keyword results zone adjacent the search access point at the remote computer upon receipt of the partial query term and prior to completion of entry of the whole query term.

A computer-implemented method to determine and display advertisements to a user of a remote computer in communication with a network, the method using at least one server in communication with a network, a data store, a processor, a controller, a predefined matching keywords database stored on the data store, a product listing advertisement (PLA) database stored on the data store, and a matching unit in communication with the controller, wherein the matching unit accesses data included in the data store, the method comprising:

• receiving a partial query term input into a search access point at the remote computer, wherein a partial query term is a part of a while query term;
• matching the partial query term to the predefined matching keywords database to create a list of matching keywords;
• performing a keyword relevancy process on the list of matching keywords to define a matched keyword relevancy;
• creating a list of top matched keywords based upon the matched keyword relevancy;
• matching the top matched keywords to the PLA database to create a list of associated listings;
• performing an associated listing relevancy process on the list of associated listings to define an associated listing relevancy;
• creating a list of top associated listings based upon the associated listing relevancy;
• and
• sending the list of top associated listings to display at least one advertisement element in a matched keyword results zone adjacent the search access point at the remote computer upon receipt of the partial query term and prior to completion of entry of the whole query term.