Battery-powered motorized window treatment

A motorized window treatment comprising:

• a roller tube configured to rotate about a longitudinal axis that defines a longitudinal direction;
• a flexible material that is attached to the roller tube, the flexible material operable between a raised position and a lowered position via rotation of the roller tube;
• and
• a motor drive unit located within the roller tube, the motor drive unit comprising:
• a motor configured to rotate the roller tube;
• a control circuit configured to control the motor to adjust the flexible material between the raised position and the lowered position;
• a battery holder configured to hold one or more batteries for powering the motor and the control circuit;
• a printed circuit board to which the control circuit is mounted, the printed circuit board located between the battery holder and the motor;
• a switch mounted to the printed circuit board and electrically coupled to the control circuit, such that the control circuit is responsive to actuation of the switch;
• and
• an actuation member configured to transfer a first force applied in a first direction at an end portion of the motor drive unit to a second force in a second direction, the second force configured to actuate the switch.