Content management for virtual tours

A system comprising:

• a computer processor;
• and
• a memory operatively coupled to the computer processor,
• wherein the computer processor is configured to:
• provide, to an end user, first data for displaying both a rotatable panoramic image and a clickable graphical user interface (GUI) object embedded within the rotatable panoramic image in association with a point of interest corresponding to a visual element of the rotatable panoramic image, the GUI object associated with a hyperlink to a third-party content management provider, wherein the rotatable panoramic image comprises a plurality of images stitched together to create a 360 degree image;
• receive an invocation of the GUI object;
• invoke the hyperlink associated with the GUI object;
• receive, in response to the invocation of the hyperlink, media content related to the point of interest corresponding to the visual element of the rotatable panoramic image from the third-party content management provider;
• and
• provide, to the end user, second data for displaying within a frame embedded within the rotatable panoramic image, the media content received from the third-party content management provider in response to the invocation of the hyperlink and related to the point of interest corresponding to the visual element of the rotatable panoramic image,
• wherein a location of the GUI object in the rotatable panoramic image indicates a relationship between one or more visual elements of the rotatable panoramic image and the media content received from the third-party content management provider in response to the invocation of the hyperlink for display in the rotatable panoramic image,
• wherein the GUI object has access code for accessing the media content from the third-party content management provider, wherein the access code for accessing the media content from the third-party content management provider comprises an application programming interface (API) call to the third-party content management provider.

A computer program product disposed upon a non-transitory computer readable storage medium, the computer program product comprising computer program instructions that, when executed, cause a computer to:

• provide, to an end user, first data for displaying both a rotatable panoramic image and a clickable graphical user interface (GUI) object embedded within the rotatable panoramic image in association with a point of interest corresponding to a visual element of the rotatable panoramic image, the GUI object associated with a hyperlink to a third-party content management provider, wherein the rotatable panoramic image comprises a plurality of images stitched together to create a 360 degree image;
• receive an invocation of the GUI object;
• invoke the hyperlink associated with the GUI object;
• receive, in response to the invocation of the hyperlink, media content related to the point of interest corresponding to the visual element of the rotatable panoramic image from the third-party content management provider;
• and
• provide, to the end user, second data for displaying within a frame embedded within the rotatable panoramic image, the media content received from the third-party content management provider in response to the invocation of the hyperlink and related to the point of interest corresponding to the visual element of the rotatable panoramic image, wherein a location of the GUI object in the rotatable panoramic image indicates a relationship between one or more visual elements of the rotatable panoramic image and the media content received from the third-party content management provider in response to the invocation of the hyperlink for display in the rotatable panoramic image, and
• wherein the GUI object has access code for accessing the media content from the third-party content management provider, wherein the access code for accessing the media content from the third-party content management provider comprises an application programming interface (API) call to the third-party content management provider.