System and method for multivariate testing of messages to subgroup in a one-to-many messaging platform

A non-transitory computer-readable medium storing instructions which, when executed by one or more processors, cause the one or more processors to perform a method comprising:

• uniquely associating a durable long-code telephone number with a client of a messaging platform;
• receiving, via the messaging platform, a plurality of incoming messages directed to the client via the durable long-code telephone number;
• identifying a plurality of users of the messaging platform based on user data associated with the plurality of incoming messages;
• identifying a first subset of the plurality of users and a second subset of the plurality of users;
• determining a first message;
• transmitting, via one or more messaging services associated with the messaging platform, the first message to each user of the first subset of the plurality of users;
• determining a performance metric of the first message among the first subset of the plurality of users;
• generating, based on the first message and the performance metric, a second message;
• and
• transmitting, via the one or more messaging services, the second message to each user of the second subset of the plurality of users, wherein:
• the second subset of the plurality of users comprises a first user and the first subset of the plurality of users does not comprise the first user.

A system comprising:

• one or more processors in communication with a messaging platform configured to facilitate communication between a client and a plurality of users via one or more messaging services, the one or more processors configured to perform a method comprising:
• uniquely associating a durable long-code telephone number with a client of the messaging platform;
• receiving, via the messaging platform, a plurality of incoming messages directed to the client via the durable long-code telephone number;
• identifying a plurality of users of the messaging platform based on user data associated with the plurality of incoming messages;
• identifying a first subset of the plurality of users and a second subset of the plurality of users;
• determining a first message;
• transmitting, via one or more messaging services associated with the messaging platform, the first message to each user of the first subset of the plurality of users;
• determining a performance metric of the first message among the first subset of the plurality of users;
• generating, based on the first message and the performance metric, a second message;
• and
• transmitting, via the one or more messaging services, the second message to each user of the second subset of the plurality of users, wherein:
• the second subset of the plurality of users comprises a first user and the first subset of the plurality of users does not comprise the first user.