Formatting size and position of reply element based on context type of media content

A device, the device comprising:

• at least one processor;
• and
• a memory storing instructions that, when executed by the at least one processor, configure the at least one processor to perform operations comprising:
• receiving a media content item associated with at least one type of context;
• determining whether the at least one type of context corresponds to a prioritized type of context or to a non-prioritized type of context, the prioritized type of context and the non-prioritized type of context having been specified by an administrator;
• displaying, on a screen of the device and upon determining that the at least one type of context corresponds to the prioritized type of context, the media content item together with a reply element having a first size in a first format and a context interaction element, the reply element being user-selectable to generate a reply message with respect to the media content item, the context interaction element being user-selectable to initiate user interaction with respect to the media content item;
• and
• displaying, on the screen and upon determining that the at least one type of context corresponds to the non-prioritized type of context, the media content item together with the reply element having a second size in a second format which is larger and in a different position than the first format, the first size being smaller than the second size, without display of the context interaction element,
• wherein the reply element is displayed at the first size and positioned in a bottom corner of the screen in the first format to prioritize interaction with the media content item via the context interaction element, when the media content item corresponds to the prioritized type of context,
• wherein the reply element is displayed at the second size and positioned in a bottom center of the screen in the second format to prioritize generation of the reply message, when the media content item corresponds to the non-prioritized type of context,
• wherein the prioritized type of context corresponds to commerce, a non-sponsored attachment, a game, or a user profile referenced within the media content item, and
• wherein the non-prioritized type of context corresponds to an invitation to a group/event chat, an invitation to a private Story, music, an augmented reality content item, a venue, a sponsored attachment or a third-party application.

A non-transitory computer-storage medium, the non-transitory computer-storage medium including instructions that when executed by a computer, cause the computer to perform operations comprising:

• receiving, by a device, a media content item associated with at least one type of context;
• determining whether the at least one type of context corresponds to a prioritized type of context or to a non-prioritized type of context, the prioritized type of context and the non-prioritized type of context having been specified by an administrator;
• displaying, on a screen of the device and upon determining that the at least one type of context corresponds to the prioritized type of context, the media content item together with a reply element having a first size in a first format and a context interaction element, the reply element being user-selectable to generate a reply message with respect to the media content item, the context interaction element being user-selectable to initiate user interaction with respect to the media content item;
• and
• displaying, on the screen and upon determining that the at least one type of context corresponds to the non-prioritized type of context, the media content item together with the reply element having a second size in a second format which is larger and in a different position than the first format, the first size being smaller than the second size, without display of the context interaction element,
• wherein the reply element is displayed at the first size and positioned in a bottom corner of the screen in the first format to prioritize interaction with the media content item via the context interaction element, when the media content item corresponds to the prioritized type of context,
• wherein the reply element is displayed at the second size and positioned in a bottom center of the screen in the second format to prioritize generation of the reply message, when the media content item corresponds to the non-prioritized type of context,
• wherein the prioritized type of context corresponds to commerce, a non-sponsored attachment, a game, or a user profile referenced within the media content item, and
• wherein the non-prioritized type of context corresponds to an invitation to a group/event chat, an invitation to a private Story, music, an augmented reality content item, a venue, a sponsored attachment or a third-party application.