Vehicle navigation device and method for controlling same

Abstract

In a vehicle navigation device and a method for controlling the same, and more particularly, to a vehicle navigation device and a method for controlling the same, the vehicle navigation device displays advertising data corresponding to each of multiple pieces of route data to a user, enabling the user to select a traveling route suitable for the user's plan to use an affiliated store. The method for controlling a navigation device may include: obtaining a destination; obtaining route information related to at least one route based on predetermined criteria from a current location to the destination; obtaining route-specific advertising information based on the route information; matching each of the at least one route with corresponding route-specific advertising information and outputting the matched route-specific advertising information; and in case that one of the at least one route is selected, performing route guidance for the selected route.

Dependencies are inferred from the claim text.