Electronic apparatus providing recommended content list and controlling method thereof

A method of controlling an electronic apparatus, comprising:

• acquiring information associated with a plurality of recommended contents based on a user viewing history;
• acquiring information associated with a target content based on the information associated with the plurality of recommended contents, the target content being acquired with additional content that is obtained based on a relationship of the additional content to the target content;
• identifying an arrangement in which the plurality of recommended contents are to be output;
• and
• displaying a user interface (UI) subsequent to the arrangement in which the plurality of recommended contents are to be output being identified such that the UI outputs a first UI element corresponding to the target content is included within the arrangement of the plurality of recommended contents,
• identifying whether a predetermined condition to control the display to output a second UI element relative to the first UI element is satisfied, and
• based on the predetermined condition being identified as satisfied, identifying a position adjacent to the target content that is output through the first UI element and adding the second UI element corresponding to the additional content, to the arrangement in which the first UI is included, at the position adjacent to the first UI element,
• wherein the predetermined condition is based on at least one of a history in which the target content is identified as the target content, a history in which the UI including the second UI element corresponding to the additional content is provided to a user or whether a current date belongs to a predetermined period.

A non-transitory computer readable medium for storing computer readable program code or instructions which are executable to perform a method for controlling an electronic apparatus, the method comprising:

• acquiring information associated with a plurality of recommended contents based on a user viewing history;
• acquiring information associated with a target content based on the information associated with the plurality of recommended contents, the target content being acquired with additional content that is obtained based on a relationship of the additional content to the target content;
• identifying an arrangement in which the plurality of recommended contents are to be output;
• and
• displaying a user interface (UI) subsequent to the arrangement in which the plurality of recommended contents are to be output being identified such that the UI outputs a first UI element corresponding to the target content is included within the arrangement of the plurality of recommended contents,
• identify whether a predetermined condition to control the display to output a second UI element relative to the first UI element is satisfied,
• based on the predetermined condition being identified as satisfied, identifying a position adjacent to the target content that is output through the first UI element and adding the second UI element corresponding to the additional content, to the arrangement in which the first UI is included, at the position adjacent to the first UI element,
• wherein the predetermined condition is based on at least one of a history in which the target content is identified as the target content, a history in which the UI including the second UI element corresponding to the additional content is provided to a user or whether a current date belongs to a predetermined period.