Systems and methods of displaying content

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform machine operations comprising:

• causing a device to display a plurality of icon sets that organize icons displayed as dynamically changing videos into a plurality of sub-categories within a category, an icon set among the plurality of icon sets including one or more icons and organizing the one or more icons of the icon set according to a first manner;
• based on a first selection of the icon set, causing the device to display the one or more icons of the icon set organized according to a second manner;
• and
• based on a second selection of an icon among the one or more icons organized according to the second manner, initiating an icon operation that corresponds to the icon among multiple icon operations available for initiation.

A device comprising:

• one or more processors;
• and
• a memory storing instructions that, when executed by at least one processor among the one or more processors, cause the device to perform device operations comprising:
• causing the device to display a plurality of icon sets that organize icons displayed as dynamically changing videos into a plurality of sub-categories within a category, an icon set among the plurality of icon sets including one or more icons and organizing the one or more icons of the icon set according to a first manner;
• based on a first selection of the icon set, causing the device to display the one or more icons of the icon set organized according to a second manner;
• and
• based on a second selection of an icon among the one or more icons organized according to the second manner, initiating an icon operation that corresponds to the icon among multiple icon operations available for initiation.