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US 12,739,459 B2Granted
Systems and methods for client-based addressable advertising
AssigneeAdeia Media Holdings LLC
InventorsSeth Haberman, Gerrit Niemeijer, Alex Jansen, Erik van de Pol
Life of this patent
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Abstract
In accordance with the present invention, systems and methods that allow a television broadcast facility or a headend to insert in-band messages, where the inserted message allow receivers to switch to, insert, or otherwise show addressable advertisements to its viewers.
Claims20
A method comprising:
- receiving, at a receiver, a digital signal comprising a plurality of transport streams, wherein each transport stream is associated with a media asset and includes an initial marker message indicating a secondary content item and a timeline for display of the secondary content item during an addressable break;
- receiving, at the receiver, a plurality of sequential marker messages subsequent to receiving the initial marker message;
- determining, by the receiver, an occurrence of an error in the received sequence of marker messages;
- and
- in response to determining the occurrence of the error in the received sequence of marker messages, switching from the addressable break to displaying the media asset received in the transports stream without displaying the secondary content item.
2 more elements
A method comprising:
- a computing device that is configured to
- receive a digital signal comprising a plurality of transport streams, wherein each transport stream is associated with a media asset and includes an initial marker message indicating a secondary content item and a timeline for display of the secondary content item during an addressable break;
- receive a plurality of sequential marker messages subsequent to receiving the initial marker message;
- determine an occurrence of an error in the received sequence of marker messages;
- and
- in response to determining the occurrence of the error in the received sequence of marker messages, switch from the addressable break to displaying the media asset received in the transports stream without displaying the secondary content item.
3 more elements
Dependencies are inferred from the claim text.