Matching video content to podcast episodes

A system comprising:

• a memory;
• and
• a processing device communicably coupled to the memory, the processing device to:
• receive, from a user device, a user input comprising a search term corresponding to a first media type;
• identify, based on the search term, a first media item of the first media type, wherein the first media item is associated with a first media item characteristic;
• identify a second media item of a second media type, wherein the second media item is associated with a second media item characteristic related to the first media item characteristic, and wherein a ranking of at least one of the second media item or the first media item reflects a correspondence between the second media item and the first media item based on a popularity indicator associated with the second media item and a popularity indicator associated with the first media item;
• and
• provide, to the user device, based on the ranking, the first media item of the first media type and the second media item of the second media type.

A non-transitory machine-readable storage medium comprising instructions that cause a processing device to perform operations comprising:

• receiving, from a user device, a user input comprising a search term corresponding to a first media type;
• identifying, based on the search term, a first media item of the first media type, wherein the first media item is associated with a first media item characteristic;
• identifying a second media item of a second media type, wherein the second media item is associated with a second media item characteristic related to the first media item characteristic, and wherein a ranking of at least one of the second media item or the first media item reflects a correspondence between the second media item and the first media item based on a popularity indicator associated with the second media item and a popularity indicator associated with the first media item;
• and
• providing, to the user device, based on the ranking, the first media item of the first media type and the second media item of the second media type.