Effect display method, apparatus and device, storage medium, and product

An effect display method, comprising:

• displaying a live stream of content;
• receiving an effect trigger operation, wherein the effect trigger operation comprises a user watching the live stream of content presenting a virtual object to a live streamer user of the live stream;
• generating, in response to the effect trigger operation, an effect trigger instruction, wherein the effect trigger instruction indicates effect information;
• and
• generating, in response to the effect trigger instruction, an effect, and displaying the effect, wherein
• the effect is generated based on the effect information corresponding to the effect trigger operation and a live stream image corresponding to the live stream of content, and the effect comprises an effect image corresponding to the effect information and the live stream image corresponding to the live stream of content, and
• the displaying the effect comprises displaying the effect on the live stream of content.