Information processing method, information processing apparatus and electronic device

An information processing apparatus, comprising:

• an acquisition unit, for acquiring target data and acquiring an input operation before an end of a target period;
• an output unit, for outputting the target data in response to a play instruction, the target data being configured to continuously present a plurality of frames of images within the target period;
• and
• a processing unit, for changing an output effect of a target object in a target image corresponding to the input operation based on a response of the target object to the input operation, the output effect changed by the response of the target object to the input operation not affecting the output effect of the target object in a continuous presentation of the plurality of frames of images within the target period.

An information processing method, comprising:

• acquiring target data;
• outputting the target data in response to a play instruction, the target data being configured to continuously present a plurality of frames of images within a target period;
• acquiring an input operation before an end of the target period;
• changing an output effect of a target object based on a response of the target object to the input operation if a target image corresponding to the input operation includes the target object, the output effect changed by the response of the target object to the input operation not affecting the output effect of the target object in a continuous presentation of the plurality of frames of images within the target period;
• restoring an output effect of the target object to the output effect in the target image in response to a cancellation instruction for canceling the input operation;
• and
• continuing to output the target data in response to the play instruction.