Systems and methods for providing interactive visualizations of digital content to a user

A computer system comprising:

• one or more processors;
• and
• a non-transitory computer-readable storage medium storing instructions executable by the one or more processors, the instructions when executed by the one or more processors causing the one or more processors to perform operations including:
• receiving, by the one or more processors, brand source data associated with a brand;
• generating, by the one or more processors, a brand personality profile based on the brand source data, wherein the brand personality profile includes one or more brand elements corresponding to the brand;
• generating, by the one or more processors, a media asset personality profile for each media asset of a plurality of media assets, wherein the media asset personality profile includes one or more media asset elements corresponding to the media asset;
• calculating, by the one or more processors, a plurality of distance metrics between the one or more brand elements and the one or more media asset elements by comparing the one or more brand elements to the one or more media asset elements;
• ranking, by the one or more processors, the one or more brand elements and the one or more media asset elements based on the plurality of distance metrics;
• selecting, by the one or more processors via one or more distance algorithms, a brand subset of the one or more ranked brand elements and a media asset subset of the one or more ranked media asset elements;
• and
• generating, by the one or more processors, a visualization corresponding to the brand subset of the one or more brand elements and the media asset subset of the one or more media asset elements.

A non-transitory computer-readable medium storing instructions executable by one or more computer processors of a computer system, the instructions when executed by the one or more computer processors cause the one or more computer processors to perform operations comprising:

• receiving, by one or more processors, brand source data associated with a brand;
• generating, by the one or more processors, a brand personality profile based on the brand source data, wherein the brand personality profile includes one or more brand elements corresponding to the brand;
• generating, by the one or more processors, a media asset personality profile for each media asset of a plurality of media assets, wherein the media asset personality profile includes one or more media asset elements corresponding to the media asset;
• calculating, by the one or more processors, a plurality of distance metrics between the one or more brand elements and the one or more media asset elements by comparing the one or more brand elements to the one or more media asset elements;
• ranking, by the one or more processors, the one or more brand elements and the one or more media asset elements based on the plurality of distance metrics;
• selecting, by the one or more processors via one or more distance algorithms, a brand subset of the one or more ranked brand elements and a media asset subset of the one or more ranked media asset elements;
• and
• generating, by the one or more processors, a visualization corresponding to the brand subset of the one or more brand elements and the media asset subset of the one or more media asset elements.