Providing collected profiles to media properties having specified interests
AssigneeDatonics, LLC
InventorRoy Shkedi
Life of this patent
Estimating the term…
Abstract
To improve monetization of electronic advertisement placement, a profile owner company operates an automatic system for identifying media properties that have interests in specific profiles or profiles of a specified category or kind. The profile owner recognizes a collected visitor profile as one that a media property has previously requested or one that is within a category that a media property has previously requested and arranges for the visitor to be tagged with a tag readable by the media property that requested such a profile. The media property can use the tag in displaying customized advertising to the visitor. Using information received from the media property, the profile owner company then records usage of the profile by the media property.
Claims18
A method of causing delivery of electronic advertisements based on provided profiles comprising:
- (a) with a computer system automatically storing, in a database associated with the computer system, profile information associated with a visitor, as a result of electronic receipt from a profile owner computer of indicia of the profile information, which profile information associated with the visitor matches a profile or kind of profiles requested by an entity controlling the computer system;
- (b) wherein the profile owner computer is programmed:
- (i) to automatically select a media property entity of a plurality of media property entities based on a comparison of (A) profile information about a visitor who electronically accessed electronic apparatus of a profile supplier using a first visitor device, with (B) a plurality of stored requests from the plurality of media property entities, one of which media property entities is the entity controlling the computer system, each stored request being for requested profiles or kinds of profiles, which plurality of stored requests includes the profile or kind of profiles requested by the entity controlling the computer system, and
- (ii) when the selected media property entity is the entity controlling the computer system, to automatically arrange for electronic delivery of a requested profile to equipment that is part of the computer system of part (a);
- (c) with the computer system, using personally identifiable information about the visitor, identifying a second visitor device of the visitor whose profile information was received from the profile owner computer in accordance with part (a);
- and
- (d) later, when the second visitor device is available to receive an advertisement, with the computer system, (i) using a tag associated with the second visitor device as a link to access the profile information associated with the visitor stored in the database, and (ii) using the profile information linked to the tag to automatically cause delivery of an electronic advertisement to the second visitor device, wherein the electronic advertisement is dependent on the profile information associated with the visitor.
Dependencies are inferred from the claim text.