System and method for automatically generating a customized incentive interface

A computer-implemented method executed by a processor of a computer server system, the method comprising:

• receiving, via a communications module and from a computing device associated with a requesting party, a signal that includes a web request to send one or more digital incentives and defines one or more scopes for the one or more digital incentives;
• engaging a data mining module to identify at least one segment for receiving the one or more digital incentives and to identify a particular digital format for the one or more digital incentives that is likely to be accepted by the at least one segment;
• generating the one or more digital incentives in the particular digital format at least by automatically retrieving a digital gift card skin that includes at least one interface element to be populated based on the one or more scopes and automatically retrieving a white label incentive interface based at least on the one or more scopes for the one or more digital incentives, the white label incentive interface including at least one interface element that is identified using a data tag defined in metadata of the white label incentive interface;
• automatically generating a digital gift card by populating at least one interface element of the digital gift card skin based on the one or more scopes and automatically generating a customized incentive interface by populating the at least one interface element of the white label incentive interface based on the data tag defined in the metadata of the white label incentive interface according to the one or more scopes, the customized incentive interface including the digital gift card and at least one selectable interface element for accepting the one or more digital incentives;
• and
• sending, to electronic addresses associated with the at least one segment, a signal that includes the one or more digital incentives in the particular digital format.

A non-transitory computer readable storage medium comprising computer-executable instructions which, when executed, configure a processor to:

• receive, via a communications module and from a computing device associated with a requesting party, a signal that includes a web request to send one or more digital incentives and defines one or more scopes for the one or more digital incentives;
• engage a data mining module to identify at least one segment for receiving the one or more digital incentives and to identify a particular digital format for the one or more digital incentives that is likely to be accepted by the at least one segment;
• generate the one or more digital incentives in the particular digital format at least by automatically retrieving a digital gift card skin that includes at least one interface element to be populated based on the one or more scopes and automatically retrieving a white label incentive interface based at least on the one or more scopes for the one or more digital incentives, the white label incentive interface including at least one interface element that is identified using a data tag defined in metadata of the white label incentive interface;
• automatically generate a digital gift card by populating at least one interface element of the digital gift card skin based on the one or more scopes and automatically generate a customized incentive interface by populating the at least one interface element of the white label incentive interface based on the data tag defined in the metadata of the white label incentive interface according to the one or more scopes, the customized incentive interface including the digital gift card and at least one selectable interface element for accepting the one or more digital incentives;
• and
• send, to electronic addresses associated with the at least one segment, a signal that includes the one or more digital incentives in the particular digital format.