Method and system for displaying sponsored content in user profile area
AssigneeLINE Plus Corporation
InventorYunji Lee
Life of this patent
Estimating the term…
Abstract
Provided is a method for displaying sponsored content in a profile area of a user displayed in a chat room in which the user is participating. The method may be executed by at least one processor of a user terminal. The method may include receiving a first input for selecting whether to display sponsored content on a profile area, displaying the sponsored content in the profile area based on the first input, and displaying reward information according to displaying of the sponsored content.
Claims17
A method for displaying sponsored content on a profile area of a user displayed in a chat room of a messaging application, in which the user is participating, the method being executed by one or more processors of a user terminal and comprising:
- training a machine learning model using a training data set that includes at least one of first information associated with the user, second information associated with other participants in the chat room, or chat content in the chat room;
- calculating a plurality of expected levels of interest corresponding to a plurality of sponsored content candidates, respectively, using the trained machine learning model;
- selecting, among the plurality of sponsored content candidates, a sponsored content candidate with a highest expected level of interest as the sponsored content;
- receiving a first input of selecting whether to display the sponsored content on the profile area in the chat room;
- displaying the sponsored content in combination with a profile image of the user in the profile area, using an augmented reality (AR) technique;
- and
- displaying reward information corresponding to a degree to which the sponsored content is displayed in the profile area, through a user interface of the messaging application.
An information processing system, comprising:
- a memory;
- and
- one or more processors connected to the memory and configured to execute one or more computer-readable programs included in the memory, wherein
- the one or more computer-readable programs include instructions for
- training a machine learning model using a training data set that includes at least one of first information associated with a user of a messaging application, second information associated with other participants in a chat room, in which the user is participating, or chat content in the chat room,
- calculating a plurality of expected levels of interest corresponding to a plurality of sponsored content candidates, respectively, using the trained machine learning model,
- selecting, among the plurality of sponsored content candidates, a sponsored content candidate with a highest expected level of interest as sponsored content,
- receiving a first input of selecting whether to display the sponsored content on a profile area of the user displayed in the chat room,
- displaying the sponsored content in combination with a profile image of the user in the profile area, using an augmented reality (AR) technique, and
- calculating and displaying reward information corresponding to a degree to which the sponsored content is displayed in the profile area, through a user interface of the messaging application.
Dependencies are inferred from the claim text.