Methods, systems, and computer program products for a user context-aware website optimization framework

A system, comprising:

• one or more computer processors configured to execute operations including:
• determining, based on a user-specified input received via a first user interface displayed on a user device of a user, an item of interest to the user and a first geographic region of the user;
• accessing a plurality of electronic commerce websites of a plurality of geographic regions that are different from the first geographic region;
• based on a determination that the item of interest is available at the plurality of electronic commerce websites of the plurality of geographic regions, aggregating and storing data associated with the item of interest within a ledger of a blockchain implemented on one or more remote servers;
• retrieving social networking data for the user, from a remote server of social networking website, and processing the social networking data using natural language processing (NLP);
• determining contacts of the user that are located in the plurality of geographic regions of the plurality of electronic commerce websites based on the processing of the social networking data using the NLP;
• determining a likelihood of each contact of the contacts traveling to the first geographic region based on the social networking data;
• selecting, from the contacts, a contact having a likelihood greater than a likelihood threshold;
• selecting an electronic commerce website from the plurality of electronic commerce websites that offers the item of interest or a similar item, wherein the selected electronic commerce website corresponds to a second geographic region, of the plurality of geographic regions, of the selected contact;
• presenting the selected electronic commerce website to the user, via the first user interface displayed on the user device of the user, as an option for obtaining the item of interest or the similar item, wherein the selected electronic commerce website is presented to the user as a dynamic website morphing suggestion, and in response to receiving a selection of the option via the user device of the user, routing the user from the first user interface to the selected electronic commerce website;
• and
• deleting the social networking data from a temporary storage, based on the presenting of the selected electronic commerce website.

A computer program product comprising one or more computer readable storage media having program instructions embodied therewith, the program instructions executable by one or more computer processors to cause the one or more computer processors to execute operations comprising:

• determining, based on a user-specified input received via a first user interface displayed on a user device of a user, an item of interest to the user and a first geographic region of the user;
• accessing a plurality of electronic commerce websites of a plurality of geographic regions that are different from the first geographic region;
• based on a determination that the item of interest is available at the plurality of electronic commerce websites of the plurality of geographic regions, aggregating and storing data associated with the item of interest within a ledger of a blockchain implemented on one or more remote servers;
• retrieving social networking data for the user, from a remote server of social networking website, and processing the social networking data using natural language processing (NLP);
• determining contacts of the user that are located in the plurality of geographic regions of the plurality of electronic commerce websites based on the processing of the social networking data using the NLP;
• determining a likelihood of each contact of the contacts traveling to the first geographic region based on the social networking data;
• selecting, from the contacts, a contact having a likelihood greater than a likelihood threshold;
• selecting an electronic commerce website from the plurality of electronic commerce websites that offers the item of interest or a similar item, wherein the selected electronic commerce website corresponds to a second geographic region, of the plurality of geographic regions, of the selected contact;
• presenting the selected electronic commerce website to the user, via the first user interface displayed on the user device of the user, as an option for obtaining the item of interest or the similar item, wherein the selected electronic commerce website is presented to the user as a dynamic website morphing suggestion, and in response to receiving a selection of the option via the user device of the user, routing the user from the first user interface to the selected electronic commerce website;
• and
• deleting the social networking data from a temporary storage, based on the presenting of the selected electronic commerce website.