Toy for playing back music or a spoken story

System comprising a toy (1) for playing back music or a spoken story—with a loudspeaker (2) and/or a loudspeaker connection, a first sensor which can detect, within an area of its environment, a property or a change in a property of this environment, wherein the first sensor is a reader for communicating with a passive RFID transponder (31) and/or for communicating with an active RFID transponder, and a control unit (62) which can control the loudspeaker (2) or the loudspeaker connection to play back music or a spoken story if the first sensor detects, within the area of its environment, a specific property or a specific change in a property of this environment or if the control unit (62) detects a specific change in the property detected by the first sensor, characterized by a second sensor (9) which can determine the direction of a magnetic field acting on the second sensor (9) relative to a preferred direction wherein the system further comprises a magnet carrier, wherein the magnet carrier has a rotation axis (C) about which it can rotate and comprises a radially magnetized magnet (21), in which the magnetic axis (D) of the magnet (21) is perpendicular to the rotation axis (C).