Methods and systems for improving user engagement with content via an adaptable interactive element

A system for providing an interactive element, the system comprising:

• control circuitry configured to:
• cause, at a device, a first content item to be generated for presentation;
• determine positional data defining a position of an interactive element when presented on the device, wherein the positional data associates the position of the interactive element with a position of a content element presented in the first content item;
• and
• cause, at the device, the interactive element to be generated for presentation at a first position based on the positional data;
• cause the interactive element to be inactive for a period;
• receive an input to the interactive element during the period;
• and
• cause the interactive element to be generated for presentation at a second position based on the positional data, in response to receiving the input to the interactive element during the period.

A method comprising:

• causing, at a device, a first content item to be generated for presentation;
• determining positional data defining a position of an interactive element when presented on the device, wherein the positional data associates the position of the interactive element with a position of a content element presented in the first content item;
• causing, at the device, the interactive element to be generated for presentation at a first position based on the positional data;
• causing the interactive element to be inactive for a period;
• determining a lack of user engagement with the presentation of the first content item during the period;
• and
• extending the period based on the lack of user engagement.