Call parameter and enhanced call content verification

An apparatus comprising:

• a processor configured to
• select a telephone number to use as a calling number assigned to an enterprise entity to call a mobile device;
• transmit a call content notification to a pre-call application programming interface (API) identifying call content associated with a future call to the mobile device;
• forward the identified call content to a content verification server;
• responsive to a verification being received that identifies that the call content is acceptable, retrieve the call content from a call content database;
• forward the call content to the mobile device;
• and
• display the call content on the mobile device responsive to a call being received at the mobile device,
• wherein a display name associated with the calling number is received at the verification server, wherein the display name is compared to a known company name stored in a database, wherein a score is assigned to the display name based on a similarity between the display name and the company name.

A non-transitory computer readable storage medium configured to store instructions that when executed cause a processor to perform:

• selecting a telephone number to use as a calling number assigned to an enterprise entity to call a mobile device;
• transmitting a call content notification to a pre-call application programming interface (API) identifying call content associated with a future call to the mobile device;
• forwarding the identified call content to a content verification server;
• responsive to receiving a verification the call content is acceptable, retrieving the call content from a call content database;
• forwarding the call content to the mobile device;
• and
• displaying the call content on the mobile device responsive to a call being received at the mobile device,
• wherein a display name associated with the calling number is received at the verification server, wherein the display name is compared to a known company name stored in a database, wherein a score is assigned to the display name based on a similarity between the display name and the company name.