Personalized and themed transaction interface

A method, comprising:

• identifying a customer at a self-checkout (SCO) terminal via a loyalty account;
• determining the customer is registered for a personalized themed interface;
• receiving, from a server, instructions for presenting a themed interface associated with a persona matched to one or more preferences of the customer, wherein receiving further includes generating by an artificial intelligence (AI) algorithm that is trained to receive the one or more preferences as an AI prompt and to generate the themed interface associated with the loyalty account of the customer;
• displaying the themed interface within one or more transaction interface screens of the SCO terminal during a checkout of the customer;
• presenting a feedback interface to the customer, the feedback interface includes a visual depiction of a thumb up and thumb down for the themed interface;
• receiving, from the feedback interface, a selection of the thumb up or thumb down as a customer feedback;
• and
• updating the generating based on the customer feedback for a subsequent self-checkout of the customer.

A system, comprising:

• a server comprising:
• a processor;
• and
• a memory storing instructions that when executed cause the processor to:
• store at least one preference of a customer received during registration;
• generate one or more themed personas tagged with one or more attributes based on the at least one preference by processing an artificial intelligence (AI) algorithm that is trained to receive the at least one preference as an AI prompt and to generate the one or more themed personas;
• cache or store on disk the one or more themed personas;
• match the at least one preference to a particular persona from the one or more themed personas;
• provide theme instructions to a self-checkout (SCO) terminal;
• receive a customer feedback at the SCO terminal;
• and
• updating generation of the one or more themed personas based on the customer feedback for a subsequent self-checkout of the customer;
• the SCO terminal comprising:
• a display;
• a processor;
• and
• a memory storing instructions that when executed cause the processor to:
• identify the customer via a loyalty account;
• request a personalized theme from the server;
• receive the theme instructions;
• and
• present a themed interface within transaction interface screens on the display during a checkout of the customer at the SCO terminal;
• present a feedback interface to the customer, the feedback interface includes a visual depiction of a thumb up and thumb down for the themed interface;
• receive, from the feedback interface, a selection of the thumb up or thumb down as the customer feedback;
• and
• providing the customer feedback to the server.