Computer-based identification and presentation of virtual world advertisements

A computer system for enhancing advertising effectiveness in a virtual environment, the computer system comprising:

• one or more computer processors;
• one or more computer readable storage devices;
• program instructions stored on the one or more computer readable storage devices for execution by at least one of the one or more computer processors, the stored program instructions comprising:
• program instructions to identify placement context for an identified advertisement in a predetermined area within the virtual environment to be displayed in a user interface of a client computer based on received advertisements, visual data from a user, identified contextual data, and/or one or more identified objects in the predetermined area, wherein identifying the placement context comprises analyzing a virtual visual display of the user interface;
• program instructions to associate the identified advertisement and the placement context with a priming event or an object within the virtual environment based on the analysis of the virtual visual display of the user interface, wherein the object is virtual object within the virtual environment associated with the identified advertisement;
• program instructions to select, for the user in the virtual environment, a timing and position of the priming event or the object in a presentation window within the virtual visual display of the user interface;
• program instructions to generate and render, by the client computer through the user interface, the priming event or the object within the virtual environment when the user is within the presentation window;
• program instructions to modify the virtual visual display within the user interface by dynamically adjust the rendering of the object in the presentation window so that the rendered object fits within existing virtual objects within the virtual environment;
• and
• program instructions to apply a blurring feature or reducing processing power to fully render video and audio associated with the object to present streams outside of a subset.

A computer program product for enhancing advertising effectiveness in a virtual environment, the computer program product comprising:

• one or more computer readable storage devices and program instructions stored on the one or more computer readable storage devices, the stored program instructions comprising:
• program instructions to identify placement context for an identified advertisement in a predetermined area within the virtual environment to be displayed in a user interface of a client computer based on received advertisements, visual data from a user, identified contextual data, and/or one or more identified objects in the predetermined area, wherein identifying the placement context comprises analyzing a virtual visual display of the user interface;
• program instructions to associate the identified advertisement and the placement context with a priming event or an object within the virtual environment based on the analysis of the virtual visual display of the user interface, wherein the object is virtual object within the virtual environment associated with the identified advertisement;
• program instructions to select, for the user in the virtual environment, a timing and position of the priming event or the object in a presentation window within the virtual visual display of the user interface;
• program instructions to generate and render, by the client computer through the user interface, the priming event or the object within the virtual environment when the user is within the presentation window;
• program instructions to modify the virtual visual display within the user interface by dynamically adjust the rendering of the object in the presentation window so that the rendered object fits within existing virtual objects within the virtual environment;
• and
• program instructions to apply a blurring feature or reducing processing power to fully render video and audio associated with the object to present streams outside of a subset.